Mr Sushi & Grill

When I started with Melbourne Seafood Station they were a small old gas station selling seafood with a one sided black and white flyer. People enjoyed the food but the process took awhile to get people to fully understand the best way to order and the extent of what they could order. This is and has been a problem in restaurants for over a century. Most business owners think customers will eventually figure it out – they may, they might but it takes an incredible amount of time and TIME is MONEY.

DISCOVERY SESSION

The building was told to be the doom corner, no one ever made it on that corner. Business was new and selling fish out of a customer facing ice case and there was an option to have the fish prepared as a boil.

SOLUTION

I introduced the concept that VISUAL BRANDING to speed up and develop better customer ordering structure than waiting on customers to sort it out when they arrived at the register.