Mitchell’s Restaurant
- Client
- Mitchell’s Restaurant
- Location
- Cocoa, FL
- Year
- 2019
Hundreds of menu items no one could see. Regulars nursing coffee for hours. We showed Cocoa what Mitchell’s does best, and Cocoa showed up.
Growth in 2 to 4 weeks, not the 6 to 12 months we planned for
Mitchell’s Restaurant
Before
After
01The challenge
Ejack and Erica Mitchell were working hard and still not paying the bills. People drove past. The regulars who stopped ordered coffee and the basics, and prices set too low brought in the wrong crowd.
02What we found
An all-text menu with hundreds of items, plus daily specials. Customers played it safe and never discovered what the kitchen does best. Happy guests could only say “I like this place.” They had nothing specific to tell their friends.
03The strategy
Sell what Mitchell’s shines at: made-to-order food, fresh never-frozen chicken and burgers, weekend brunch with mimosas. Cut the menu. Drop the specials. Price for the quality. Then show the food everywhere: photography, menus, windows, screens, video, web and social.
04The result
We planned for change in six months to a year. It took two to four weeks. The bargain hunters left, guests who came for the quality took their place, and half of those who left came back. Nothing on the menu was new except the waffles. People could finally see it.
“The food looks just like the picture.”
Mitchell’s Restaurant
The new Mitchell's
- client
- Mitchell’s Restaurant
- location
- Cocoa, FL
- business consultation
- Frank C Pusateri
- brand development
- Frank C Pusateri
- creative direction
- Frank C Pusateri
- art direction
- Frank C Pusateri
- production design
- Frank C Pusateri
- marketing direction
- Frank C Pusateri
- photography
- Frank C Pusateri
- website design
- Frank C Pusateri
- social media design/management
- Frank C Pusateri
- large format printing
- letmebefrankDESIGN
- date
- 2017
- logo
- client supplied logo
Mitchell’s Restaurant
Brand photography
- client
- Mitchell’s Restaurant
- location
- Cocoa, FL
- creative direction
- Frank C Pusateri
- marketing direction
- Frank C Pusateri
- photography
- Frank C Pusateri
- date
- 2017
Mitchell’s Restaurant
Interior redesign
- client
- Mitchell’s Restaurant
- location
- Cocoa, FL
- creative direction
- Frank C Pusateri
- art direction
- Frank C Pusateri
- production design
- Frank C Pusateri
- marketing direction
- Frank C Pusateri
- photography
- Frank C Pusateri
- digital display screen
- Frank C Pusateri
- painting
- Taylor Made Painting
- large format printing
- letmebefrankDESIGN
- Pieces
- Exterior front window see through vinyl, waffle wall art vinyl wrap
- date
- 2017
- Construction
- Ejack Mitchell
Updating the interior of a 1940s building on a minimal budget, to lift the atmosphere and guide and educate guests while they’re there.
Mitchell’s Restaurant
Marketing/advertising
- client
- Mitchell’s Restaurant
- location
- Cocoa, FL
- creative direction
- Frank C Pusateri
- art direction
- Frank C Pusateri
- graphic design
- Frank C Pusateri
- marketing direction
- Frank C Pusateri
- photography
- Frank C Pusateri
- custom promotional sourcing
- letmebefrankDESIGN
- large format printing
- letmebefrankDESIGN
Keeping Mitchell’s Brand and Awareness growing through the community
Mitchell’s Restaurant
Signage
- client
- Mitchell’s Restaurant
- location
- Cocoa, FL
- creative direction
- Frank C Pusateri
- art direction
- Frank C Pusateri
- graphic design
- Frank C Pusateri
- marketing direction
- Frank C Pusateri
- photography
- Frank C Pusateri
- large format printing
- letmebefrankDESIGN
Keeping Mitchell’s educating customers every chance we get
Mitchell’s Restaurant
Website
Built and running on telegraph IQ(opens another site), powered by letmebefrankDESIGN
- Website
- mitchellscocoa.com
- Platform
- telegraph IQ
- Design & build
- Frank C Pusateri
- Languages
- English & Spanish
Mitchell’s now runs on telegraph IQ at mitchellscocoa.com, in English and Spanish.
SEO, for search engines: every page tells Google exactly who Mitchell’s is, where it is, when it’s open and what it serves, so people searching for breakfast in Cocoa and the 16 towns around it find it.
AEO, for answer engines: ten common questions are answered on the site in the format Google’s answer boxes and voice assistants read out loud.
GEO, for AI assistants: a plain-language fact sheet written for ChatGPT, Gemini and Perplexity, so when someone asks an AI where to eat near Cocoa, Mitchell’s facts are ready to quote.
It loads fast and works properly in Chrome, Safari, Edge and Firefox, and on iPhone, Samsung Galaxy, Google Pixel and iPad.
Mitchell’s Restaurant
Video production/animation
- Commercial
- “Chicken & Waffles”
- Client
- Mitchell’s Restaurant
- Location
- Cocoa, FL
- Video production
- Frank C Pusateri
- Video editing
- Frank C Pusateri
- Title animation
- Frank C Pusateri
- Music sourcing
- Frank C Pusateri
