Brevard Home Cleaning

Ericarla created a cleaning and flooring design & installation company combined called MLK Flooring and operated it for 11 years with 8-10 staff, handling approximately 80 accounts.

BRANDING DISCOVERY SESSION

Ericarla contacted me to discuss and review branding, learn what it truly meant and how it would help her in her business goals. First Step was Discovery. Listening to the past, present and future goals, achievements and challenges.

Identifying what the company actually was and where it wanted to be. It felt stifled in a sea of competition and just another option.

“Word of Mouth” both built the business but also simultaneously held it back. Customers were generally happy and satisfied but also managing expectations of both staff and customer was a challenge. Specialized floor cleaning is what some thought the business was and it was not a service.

Outlining goals and future direction as well as what would have to change in the present.

FRANK’S BRAND STRATEGY

– change the name to allow customers to easily connect mentally

The name must connect on a local level and have the .com available

– visually showcase a well organized company so mentally customers can feel safe and secure to commit within a 5 min sales pitch

– organize and distribute in print, online and display what the company actually provides each time they arrive and at what cost

1. Detailed list of what cleaning is done in each room [and what is not]

2. Transparent pricing

This immediate review of accountability for the customer and the staff cuts down on tire kickers [sales] and increases understanding to staff of their daily workflow.

Making sales exponentially faster and staff training more effective all from the company’s brochure.

The brochure was created as an EDDM [Every Door Direct Mail] piece to be able to easily handout at events, sales meetings or mail to targeted neighborhoods in an instant cost effectively.